How does the track and trace framework impact public safety?

The track and trace framework is essential for enhancing public safety within the cannabis industry. By implementing a comprehensive system to monitor the movement of cannabis products from seed to sale, it ensures that products are legally cultivated, processed, and distributed. This capability significantly reduces the risks of product diversion—where cannabis products are redirected from legal channels to the illicit market—and inversion, which refers to the misrepresentation of product origin or potency.

Reducing product diversion is crucial because it helps to maintain the integrity of the legal cannabis market, ensuring that consumers are purchasing safe and tested products. This transparency not only protects consumers by allowing them to verify the legitimacy of the products they consume but also assists regulatory bodies in enforcing compliance with safety regulations. Thus, the track and trace system fortifies public safety by ensuring that all cannabis products are accounted for and meet health and safety standards, ultimately fostering a safer marketplace for everyone involved.