What is one way that social media restrictions can affect cannabis marketing?

Social media restrictions play a significant role in shaping how cannabis marketing operates. Given that social media platforms often impose strict guidelines on advertising related to cannabis due to its legal status and health concerns, these restrictions can drastically limit the ability of brands to reach their target audience effectively. As a result, companies may find that their advertising reach is reduced, which in turn limits the potential for customer engagement. This reduced visibility makes it challenging for cannabis brands to build a following or connect with new customers, ultimately impacting their growth and outreach strategies.

In contrast, creative freedom, simplification of content creation, and enhancement of public image are generally not outcomes of restrictions; rather, they are aspects that might be negatively impacted by such limitations, as the ability to freely create engaging content is hindered by stringent advertising policies.