Why must marketing strategies for cannabis avoid targeting minors?

The correct answer emphasizes the importance of adhering to legal regulations and ethical standards in the marketing of cannabis products. In many regions, laws specifically prohibit the advertising and promotion of cannabis to minors due to the health risks associated with cannabis use in young individuals and the potential for promoting substance use at an early age. Marketing strategies that target minors can lead to legal repercussions for cannabis businesses, risking their licenses and causing potential fines.

Additionally, from an ethical standpoint, businesses have a responsibility to avoid engaging in advertising that could negatively influence vulnerable populations, and minors are considered particularly susceptible to marketing messages. Establishing and maintaining responsible marketing practices not only complies with the law but also contributes to the overall integrity of the cannabis industry.

Other options do not adequately address the core reasoning behind why marketing strategies should not target minors. For instance, while it might be argued that minors may not be significant consumers or cannot afford the products, those points do not reflect the legal and ethical imperatives that shape responsible marketing practices in the cannabis sector.